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ART GEROCHE

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ART GEROCHE

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Art Geroche, born in Pavia, Iloilo in 1946, was a renowned Filipino illustrator, painter, and cartoonist known for his dynamic comic art and historical paintings. He studied Drafting at the West Visayas College of Science and Technology (now Iloilo Science and Technology University) and began his career illustrating novels and contributing to comics, including work for DC Comics during the horror genre’s peak in the 1970s. His paintings often highlighted Filipino history and culture, with notable works like “The Barter of Panay” and the mural of Hinilawod , earning him multiple awards. Geroche’s art bridged comics and fine art, influenced ...
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MAGDALENA G. JALANDONI

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Magdalena G. Jalandoni, born in Jaro, Iloilo on May 27, 1891, was a prolific Hiligaynon writer whose literary career spanned novels, poetry, plays, and historical works. She produced over 60 volumes and earning national recognition, including the first “Republic Cultural Heritage Award” for literature and the Papal Award. Her works are preserved in institutions such as the National Library and the University of the Philippines, with some reaching universities abroad like Yale and Syracuse. In her later years, she donated land in Barangay Balabag, Pavia, to the local elementary school, which now houses a dedicated room for her works, officially ...
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ROSENDO MEJICA

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Rosendo Mejica, born in 1873 in Iloilo City, was a pioneering Ilonggo journalist, public servant, and educator who founded Makinaugalingon, the longest-running Hiligaynon newspaper, and translated Rizal’s novels into the local language. After becoming the first certified public accountant in Iloilo, he served briefly as Bacolod’s municipal treasurer before returning to Iloilo, where he established the first public school building under American rule in 1905. He formed the Mga Baybayanon (The Seaside Dwellers), making learning more accessible to underprivileged children. Mejica also founded Union Obrera to protect workers’ rights and served on the Iloilo city council for 30 years, contributing ...
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PATROCINIO V. GAMBOA

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Patrocinio Gamboa, born in 1865 in Jaro, Iloilo, was a revolutionary heroine best known for secretly delivering the Philippine flag to General Martin Delgado in Sta. Barbara, Iloilo in 1898, evading Spanish forces by disguising it under her clothes. Coming from a wealthy, educated family, she was inspired by nationalist literature and became active in the revolution as a Red Cross nurse, fundraiser, and key member of underground revolutionary committees. Gamboa played a major role in organizing the Visayan revolutionary movement and later led women in supporting war efforts through caregiving, gathering supplies, and message delivery. Her legacy is commemorated ...
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NAZARIA LAGOS

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Nazaria Lagos, born in 1851 in Dueñas, Iloilo, was a revolutionary heroine known as the “Florence Nightingale of Panay” for her vital role in nursing and organizing medical care during the Philippine Revolution. She and her husband built a secret army hospital on their hacienda, using personal funds and resources to treat wounded soldiers and civilians. Appointed head of the Red Cross in Iloilo, she also managed food supplies, gathered medicinal plants, and rallied community support, even as she endured the loss of two children during a smallpox outbreak. Her home served as a secret meeting place for revolutionaries, and ...
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HYDEE COLOSO-ESPINO

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Haydee Coloso-Espino, born in Dueñas, Iloilo in 1937, was a celebrated Filipino swimmer known as the “Swim Queen of Asia.” She began swimming competitively at age 13 and became a national champion from 1951 to 1953. At the 1954 Asian Games, she won two gold medals and set a new record, later earning more medals at the 1958 Tokyo Asiad and the 1962 Jakarta Asiad. In total, she brought home 10 Asian Games medals: three golds, five silvers, and two bronzes, making her the most decorated Filipino athlete in the games at that time. After competing in the 1960 Rome ...
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FEDERICO C. CABALLERO

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Federico C. Caballero, born in Calinog, Iloilo in 1938, was a renowned epic chanter and cultural advocate of the Panay-Bukidnon community. He learned ancient oral traditions from his mother and great-great-grandmother and dedicated his life to preserving ten Panay-Bukidnon epics, including Humadapnon and Labaw Donggon, in a nearly extinct language related to Kinaray-a. Caballero worked with researchers and government agencies to document and teach these epics, even promoting literacy among elders to help sustain their heritage. As a manunghusay (peacemaker), he helped resolve community disputes using ancestral wisdom and chanting, reinforcing cultural values and social harmony. In 2000, he was ...
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DR. FELIPE LANDA JOCANO, SR.

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Dr. Felipe Landa Jocano, Sr., born in Cabatuan, Iloilo in 1930, was one of the Philippines’ pioneering anthropologists and a key figure in documenting Filipino culture and history. Despite financial hardships, he pursued education in Manila, Arellano High School. and Bachelor’s degree in Literature at the Central Philippine University in Iloilo, eventually earning advanced degrees in Anthropology from the University of Chicago. He is known for his fieldwork on the Hinilawod epic of the Panay Bukidnon and for co-leading the discovery of the Oton Death Mask, a significant archaeological find. Jocano introduced participant observation in Philippine research and challenged existing ...
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MARBEN NEPONCIO DEL RIO

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Marben “Boyboy” del Rio is a known local hero, remembered for his heroic actions during the October 2006 typhoon. He was born and raised in Brgy. Barasan, Igbaras, Iloilo, and attended Barasan Elementary School and Igbaras National High School. However, he was not able to continue his studies and soon followed his father learning farming and carpentry. On October 2, 2006, during a devastating typhoon, a jeepney fell into the Tangayan River. Marben attempted to rescue the passengers, returning several times despite warnings from his family. In his final act of rescue, Marben was swept away by the river’s strong ...
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SUSAN LABRO LABORIANTE-PACHEO

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Susan Laboriante Pacheo, born on December 3, 1960, is a tourism officer in the municipality of Dueñas, known and credited for her contributions in advocating for the town’s cultural heritage, particularly the loom weaving industry. She was a graduate of Dueñas Comprehensive High School in 1977, pursued her undergraduate degree and Master’s in Economics at the University of the Philippines Diliman. She authored History of Dueñas: Facts and Folklores, and is credited as the composer of several local songs including the Dueñas Municipal Hymn. Her work in promoting loom weaving has empowered local artisans and contributed to the economic and ...
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