Pavia Archives - Cultural Mapping of Panay and Guimaras

February 18, 2026

CMPG

Hallara Vulcanizing Shop in Pavia, Iloilo was started by Gerardo Hallara Sr., who learned the trade from his parents and later moved the business from Sta. Barbara to Pavia in 2009. The shop, now located across from Pavia National High School, became well-known for quality tire repair services and is still operated by Gerardo’s children. Over the years, the shop has used tools passed down through generations, including an old air compressor and pipe wrench, symbolizing the family’s dedication to the business. It has helped support the family’s livelihood, including funding the education of Gerardo’s children, and continues to be ...

Significant Personalities

ART GEROCHE

Iloilo, Pavia

February 18, 2026

CMPG

Art Geroche, born in Pavia, Iloilo in 1946, was a renowned Filipino illustrator, painter, and cartoonist known for his dynamic comic art and historical paintings. He studied Drafting at the West Visayas College of Science and Technology (now Iloilo Science and Technology University) and began his career illustrating novels and contributing to comics, including work for DC Comics during the horror genre’s peak in the 1970s. His paintings often highlighted Filipino history and culture, with notable works like “The Barter of Panay” and the mural of Hinilawod , earning him multiple awards. Geroche’s art bridged comics and fine art, influenced ...

Significant Personalities

MAGDALENA G. JALANDONI

Iloilo, Pavia

February 18, 2026

CMPG

Magdalena G. Jalandoni, born in Jaro, Iloilo on May 27, 1891, was a prolific Hiligaynon writer whose literary career spanned novels, poetry, plays, and historical works. She produced over 60 volumes and earning national recognition, including the first “Republic Cultural Heritage Award” for literature and the Papal Award. Her works are preserved in institutions such as the National Library and the University of the Philippines, with some reaching universities abroad like Yale and Syracuse. In her later years, she donated land in Barangay Balabag, Pavia, to the local elementary school, which now houses a dedicated room for her works, officially ...

Intangible Cultural Heritage,

CARABAO-CARROZA FESTIVAL

Iloilo, Pavia, Poblacion

February 18, 2026

CMPG

The Carabao-Carroza Festival, celebrated every May 3 in Pavia, Iloilo since 1971, honors farmers and their carabaos through vibrant parades, races, and a festival queen competition. Eighteen barangays participate by decorating carts (carrozas), dressing carabaos in colorful headdresses, and presenting muses in traditional attire, all showcasing local products and pride. A key attraction is the 100-meter carabao race, which draws large crowds and reflects the town’s agricultural heritage. The event began as a tribute to the carabao’s vital role in farming and has grown into a symbol of cultural identity and tourism. Local farmers, barangay officials, and residents actively participate, ...

Bodies of Water, Natural Heritage

AGANAN RIVER

Aganan, Iloilo, Pavia

February 18, 2026

CMPG

Aganan River is a 20-kilometer-long waterway in Iloilo that starts in the uplands of Leon and Alimodian and flows through several towns before merging with the Tigum River in Pavia. Its upper sections have clean water and natural vegetation, while downstream areas, especially in Pavia, are more urbanized and face pollution and erosion, requiring concrete flood controls. The river holds historical value, with Barangay Aganan named after it, and it became the site of the first Carabao-Carroza Race in 1974, now a yearly tradition. However, the river faces serious threats such as pollution, erosion, and mismanagement due to limited resources ...

HALLARA VULCANIZING SHOP

Cultural Mapping Of Panay and Guimaras

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