Amosons Pottery in Barangay San Diego, Lemery, Iloilo, is a cultural institution dedicated to preserving traditional pottery-making. Founded by Rutchel Amoson, who trained in a pottery factory before returning home, it passes down pottery skills to new artisans while producing handcrafted pots and tiles. Although demand has declined with modern materials, the pottery continues to serve as a cultural symbol and supports local livelihoods. Despite facing challenges like competition and rising costs, Amosons Pottery adapts by making products on order and exploring new marketing ideas.